[ZAGEHE] Zalando x GCDS / Eckhaus Latta / Holzweiler / Elleme
Social, film, Photography, activation
It can be challenging for individuals within the queer community, such as trans women or drag queens, to find shoes that fit them properly, particularly when searching for statement footwear. This issue sheds light on a broader problem in fashion, as many consumers struggle to find designer shoes in their size.
The campaign features English-born model and mental health advocate Reece King, model and advocate of gender diversity in fashion Raya Martigny, a Brazilian DJ and member of queer creative collective ‘Chernobyl’ Slim Soledad, and American model Maggie Mauer.
The campaign was then turned into an exhibit and event featuring readings and conversations with the cast.