[PRLR20] Prada Linea Rossa FW20
Social, film, activation
Ferdinando Verderi Studio
Local Production (London)
Jakob Zimny, Khadim Sock, Pan Haowen, Sasha Knysh
In the first iteration of the campaign, we paired the iconic red stripe and London Underground’s Red Central Line, together with musician Willow Smith. The 18-year-old songstress showed up unannounced at the Tottenham Court tube station, taking up her guitar as a hustling street performer to belt out tunes for evening commuters.
Expanding upon the activation, the campaign unfolded through graphics, film, social, and OOH‚ showcasing the collection alongside and within the red subway line local to each city the campaign was launched in: New York, London, Paris, Shanghai, Tokyo and Moscow.