[NKAJHU] NIKE AIR JORDAN x Howard University
Social, film, Photography, activation
Xavier Scott Marshall
Utilizing the extensive collection of yearbooks available in the university libraries as a reference point, we developed a visual language that conveyed the ethos of the Jordan x Howard partnership; “Leveraging the past, celebrating the present and building the future.”
We then captured portraits of students who embody the essence of Howard University, including cheerleaders, athletes, academics, and members of its storied Greek allegiances—coming together in an ode to their alma mater, in this historic moment.
The campaign is a celebration of Black excellence, the vibrant student experience, and a waking dream for a future that amplifies the culture of champions.