[ILSS23] ILIA Super Serum campaign 2023
Photography, film, social
Sandy Liang, Jenn Streicher, Nelly Moudine, Nick Axelrod
Bennett and Clive
The surrealist film plays with scale and setting, placing our cast—of super-interesting, super-creative, super-successful people, who are all super-into Super Serum—in a range of avant-garde, imaginative, even irrational scenarios. Super-close-up, behind a super-sized Super Serum bottle, and super-imposed with product swatches.
As we witness the characters on screen, we hear their voices as they freely associate with the word "super". This artistic exploration takes a closer look at what makes something truly super.