[ILSHOU] ILIA Shades of Us
Andy Nyugen, Andries Boekelman (motion)
Hiro + Mari
Samia Hamps, Jessica Wu, Rose Lawrence, Morgan, Manon Macasaet, Jannae Q, Imade Ogbewi, Amy Fine
This resulting campaign message promotes our common humanity, while also speaking to ILIA’s product, and how it brings out the best of your skin’s colors (versus covering it up with a homogenous layer of ‘sand’ or ‘buff’). Opening up the way we talk about color—and celebrating the shades between.
Lauded by Sephora as ‘the best foundation campaign they’ve seen to date’.