Creative Direction & Consultancy for

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[ILBRCA] ILIA Between Us: brand campaign

Field

Beauty

Type

Campaign, Social

Medium

Photography, film

CD, Copy

Ariella Gogol

Designers

Andy Nyugen, Andries Boekelman (motion)

Producer

Morgan Laszlo

Photographer

Sam Nixon

Director

Michael Casker

DP

Jared Christiansen

Stylist

Shibon Leigh

Hair

Hiro + Mari

Makeup

Cyndle Komarovski

Post Production

Abby Harrison

Casting

Aaron Bakalar

Music

Michael Taddeo

Cast

Crystal Moselle and her producer Aliah, twins Maddy and Diarra, the Redhawk sisters, ‘Wet’ front woman Kelly Zutraw and her sister Gabby, Diana and Lydia, and June and Ange

After the launch of the anthem film, campaign then unfolded with widespread OOH and individual films for each of our duos.

These shot spots shine a light on the secret language or ‘shorthand’ between close relationships. The films showcase the facial expression that mean so much, while animated supers translate them into words that do not to be uttered to be understood.

Our cast included director Crystal Moselle and her producer Aliah, twins Maddy and Diarra, the Redhawk sisters, ‘Wet’ front woman Kelly Zutraw and her sister Gabby, best friends Diana and Lydia, and June and Ange.