[ILBRCA] ILIA Between Us: brand campaign
Andy Nyugen, Andries Boekelman (motion)
Hiro + Mari
Crystal Moselle and her producer Aliah, twins Maddy and Diarra, the Redhawk sisters, ‘Wet’ front woman Kelly Zutraw and her sister Gabby, Diana and Lydia, and June and Ange
After the launch of the anthem film, campaign then unfolded with widespread OOH and individual films for each of our duos.
These shot spots shine a light on the secret language or ‘shorthand’ between close relationships. The films showcase the facial expression that mean so much, while animated supers translate them into words that do not to be uttered to be understood.
Our cast included director Crystal Moselle and her producer Aliah, twins Maddy and Diarra, the Redhawk sisters, ‘Wet’ front woman Kelly Zutraw and her sister Gabby, best friends Diana and Lydia, and June and Ange.