Creative Direction & Consultancy for


[APTLWC] APPLY x The Live Wild Collective






Photography, Design, Illustration

Photography + Collage

The Live Wild Collective


Sam Mapp + Graham Lazar


Sarah Morrison

In art school, you begin with Foundations. Before you specialize in a creative field or a particular medium, you spend time (a year or several semesters) learning a broad curriculum of tools and techniques for a life of making and creative exploration. An aspiring sculptor might spend a semester charting color values and learning color theory. A young graphic designer might take a life-drawing course to internalize the proportions of the human body. Foundations is a communal experience – where emerging artists come together to learn, and where experienced artists reexamine what they thought they knew. In either case, Foundations provides the “building blocks” of art education.

In this spirit, Apply presents Foundations: a sticky crash-course in our favorite medium; a celebration and remix of our favorite touchstones of art history. It is our invitation to begin to play with an array of art historical icons and concepts in your daily life. As a company on a mission to build & empower a creative community, Foundations is our starting point – our beginning – from which we hope to build upon in the years to come.

Each sticker in Foundations plays with these concepts: endlessly remixable; visually sticky – but not too sticky; layered and delightfully peel-able; and all rooted in beautiful, iconic imagery from art history. In Queens, a bust of Nefertiti is layered atop a photograph of another feminine icon, Georgia O'Keeffe. In Frame in a Frame, a baroque frame is set within a late 19th century watercolor of the night sky after the eruption of Krakatoa, Indonesia. In Color Wheel, a scientific diagram rests atop an Alfred Steiglitz photograph of New York City; and in Detour, the shape of a butterfly is masked with the image of a DayGlo road sign.

These are our Foundations – a beginning, a starting point, an entry, an invitation to creative play. We can’t wait to see what you do with them.