For the launch of the Delta 2 shoe, Jordan Brand wanted to establish a long lasting franchise that could easily be scaled across geos, and updated season over season for new releases, featuring various authenticators.
We enlisted up and coming singer Destiny Rogers to share her ‘day-in-the-life’ storytelling. This came to life through a scrapbook esthetic in both stills, film, and as IRL activations in store across the globe, providing local teams with a ‘toolkit’ to pull from and activate the campaign in a hyper local way with their own local talents.
The campaign rollout in store with an interactive ‘scrapbooking’ experience where customers could create their very own collages using elements inspired by the campaign creative.
Graphic Designer: Chris Barklay, Frannie Jiranek
Photographer/Director: Sandy Kim
DP: Gilles O’Kane
Editor: Rocco Rovetti
Still Life Photographer: Dan Forbes
Hair: Nikki Providence
Makeup: Natasha Severino
Set Design: Julien Borno
Post Production: The Mill