For ILIA’s first foray into the skincare space, copywriter Ariella Gogol and I developed campaign creative for its two inaugural products to launch in tandem—a facial mist and lip mask—wrapping them under the concept of ‘ritual’ and tying the creative back to the brand platform in a series of campaigns entitled ‘The Rituals Between Us’.
The film executions play with ASMR, ingredient storytelling, and the language of cooking recipes—like a witches’ brew—while the product benefits are demonstrated in an artful, concept-forward way.
CD: Marie Bliss Delpy
CD, copy: Ariella Gogol
Production: Sarah Morisson
Post Production: Sheriff Productions